Direct Mail Letters

These letters can be personalised with your practice details and used to target different types of potential customer. Simply highlight all the text and copy it into a word processing package to make the amends and then print on your own headed paper. The letters are also available to download in pdf format.

Includes suggested copy for direct mail letters to:

• Patients requiring their first multi-focal.

• Encourage the switch from bifocal lenses to Varilux.

• Encourage the switch from a competitor PAL to Varilux.

• Encourage the switch from single vision lenses to Varilux.

• Encourage the switch from prescription sunglasses to Transitions lenses.

• Encourage the use of the Stylis 1.67 lenses.

• Encourage the use of the Airwear lenses.